A Portion of Proceeds from KylieCosmetics.com Sold on the Celebrity’s 21st Birthday will Build Home in Culver City
Los Angeles, CA — September 13, 2018: Habitat for Humanity of Greater Los Angeles (Habitat LA) is thrilled to have been the beneficiary of Kylie Jenner’s annual birthday fundraiser with Kylie Cosmetics. Kylie put out a call to action on her social media informing fans that a portion of all proceeds from products purchased at KylieCosmetics.com on her birthday would be donated to Habitat LA. The response was overwhelming, and Habitat LA is excited to announce that enough money was raised to fund an entire home. In addition to becoming a house sponsor, Kylie Jenner will help build the home alongside its future homeowners during a special build day with family and friends, to be announced. Kylie Jenner’s sponsored home is one of ten homes currently being built in Culver City.
“We are moved by the generous gift we have received from Ms. Jenner,” said Erin Rank, President and CEO, Habitat LA. “Through the power of social media, she not only introduced the work of Habitat for Humanity to millions of people to inform them of our mission, she will also make a lasting impact in the lives of a family in Los Angeles. We cannot thank Ms. Jenner enough and look forward to building in partnership with her and our partner homeowners.”
“I feel so blessed in my life and being able to pay it forward on a special day like my birthday has been so rewarding,” said Kylie Jenner. “Habitat LA is an amazing organization that helps provide housing for families in need and I can’t wait to meet the deserving family and help build the home alongside them in Culver City!”
Habitat LA partners with families and individuals in Greater Los Angeles to provide a “hand up” not a hand out. The journey to homeownership includes trainings and classes through Habitat LA’s Family Investment Program, as well as completing 500 hours of sweat equity building their own home and the homes of other future homeowners. Kylie Jenner’s donation will fund the construction of an entire home, and its homeowners will purchase the home and pay back an affordable mortgage, which will then be used to build future Habitat homes. For Habitat LA homeowners, their monthly mortgage payment is typically much less than the rent they were paying prior to homeownership. Habitat LA has a less than one percent default rate in its nearly 30-year history, and because the homeowners build their homes they remain in the family for multiple generations.
Habitat LA has committed $100 million toward increasing access to affordable homeownership opportunities and revitalizing neighborhoods throughout greater Los Angeles by 2020 as part of its Building a Greater Los Angeles campaign. This investment will benefit the local economy by building strong and stable homes in partnership with families, individuals, volunteers, municipalities and donors, which will bring strength and stability to local communities throughout greater Los Angeles.
Stay informed on all Habitat LA events and news. Visit habitatla.org, follow on Twitter @HabitatLA, Instagram @HabitatLA, and on Facebook.
About Habitat for Humanity of Greater Los Angeles:
Founded in 1990, Habitat LA brings people together to build homes, communities and hope. As the top nonprofit homebuilder in the greater Los Angeles area with six consecutive Charity Navigator 4-Star ratings, Habitat LA has partnered with volunteers, donors and Habitat homeowners to build, renovate and repair more than 1,300 homes locally and worldwide since, transforming thousands of lives. Habitat homeowners help build their own homes and pay an affordable mortgage. By supporting Habitat LA through volunteerism and donations everyone can help families achieve the stability and self-reliance they need to build a better future. Habitat LA ReStores are located in Bellflower, Mid-Wilshire L.A., and Torrance. To learn more, visit www.habitatla.org.
About Kylie Jenner
Kylie Jenner is one of the world’s most-followed people on social media with a combined following of over 175 million users and counting. Featured as the youngest-ever self-made billionaire on the cover of Forbes Self-Made Billionaire issue, August 2018, Kylie is a successful entrepreneur, beauty mogul, fashion designer, author, TV personality and style icon. In November 2015, Kylie launched her cosmetics brand, Kylie Cosmetics, inspired by her love for makeup and passion for business. The debut product, the Kylie Lip Kit, was a sell-out success and her eCommerce site KylieCosmetics.com is one of the most successful online stores in the world today. Kylie has expanded the collection beyond lip products to include offerings like eyeliners, eyeshadows, blushes, highlighters, concealers, brushes, and makeup bags as well as creating limited edition sets launched throughout the year. Along with her sister Kendall, Kylie has launched her clothing line, the Kendall +Kylie Collection, and a mobile game called Kendall & Kylie. Kylie continues to create new and innovative content for her app, The Kylie Jenner Official App, and website KylieJenner.com, which debuted at #1 in the app store in September 2015. Kylie’s charitable endeavors include major contributions to Smile Train and Teen Cancer America.
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